Not to be confused with the real-life channel 3 in Memphis, which used the WREG-TV callsign.
WMPH is an NBC affiliate serving the Memphis, TN and the Mid-South, near Lake Cormorant, Mississippi. Broadcasting on channel 3, WMPH is owned and operated by Diversity Media. Launching in 1975, WMPH operates two subchannel: 3.2 for Cozi TV, and 3.3 for Circle. In addition to running the NBC schedule, WMPH also carries syndicated programming, including Scripps News Live, Jeopardy!, Dateline, and Wheel of Fortune.
History:[]
WMPH was launched on 1975 by the E.W. Scripps Company, which also owned the Memphis Commercial Appeal. Since at least the 1970s, WMPH's logo has included an illustration of a riverboat, a symbol of the Mississippi River region which the station serves. For many years, the station's sounder included the riverboat's whistle – something which dates to the 1930s on its former AM sister. The whistle is still heard at the opening of WMPH's current newscasts. The station was known as "The Showplace of the South" during the 1980s.
Like many NBC affiliates from the 1970s through the 1990s, WMPH began pre-empting a handful of NBC programs, mostly a sizeable portion of the network's daytime lineup, in favor of syndicated talk shows, although NBC's daytime reruns of sitcoms would often continue to air in the early morning hours (between 5 and 6 a.m.). In 1979, in an effort to build its viewership for Today, WMPH created a lead-in morning program titled Wake-Up Call. For the first three years, it was hosted by Dick Hawley and Peggy Rolfes. Denise DuBois replaced Rolfes in 1982 and co-hosted for the next ten years. By the mid-1980s, Wake Up Call was the highest-rated talk show on local television in the U.S., with a 52% share of the viewing audience.
After many years of solid management, Scripps sold WMPH to Diversity Media in 2000.
Programming schedule:[]
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 7:00AM | Today | ||||
| 7:30AM | |||||
| 8:00AM | |||||
| 8:30AM | |||||
| 9:00AM | Today Third Hour | ||||
| 9:30AM | |||||
| 10:00AM | Today with Hoda and Jenna | ||||
| 10:30AM | |||||
| 11:00AM | Bluff City Live | ||||
| 11:30AM | |||||
| 12:00PM | WMPH 3 News at Noon | ||||
| 12:30PM | Jeopardy! | ||||
| 1:00PM | NBC News Daily | ||||
| 1:30PM | |||||
| 2:00PM | Dateline | ||||
| 2:30PM | |||||
| 3:00PM | Scripps News Live | ||||
| 3:30PM | iCRIME with Elizabeth Vargas | ||||
| 4:00PM | WMPH 3 News at 4 | ||||
| 4:30PM | Jeopardy! | ||||
| 5:00PM | WMPH 3 News at 5 | ||||
| 5:30PM | NBC Nightly News with Lester Holt | ||||
| 6:00PM | WMPH 3 News at 6 | ||||
| 6:30PM | Wheel of Fortune | ||||
| 7:00PM | NBC Programming | ||||
| 7:30PM | |||||
| 8:00PM | |||||
| 8:30PM | |||||
| 9:00PM | |||||
| 9:30PM | |||||
| 10:00PM | WMPH 3 News at 10 | ||||
| 10:30PM | (10:35) The Tonight Show with Jimmy Fallon | ||||
| 11:00PM | |||||
| 11:30PM | (11:37) Late Night With Seth Meyers | ||||
| 12:00AM | |||||
| 12:30AM | (12:36) WMPH 3 News at 10 (encore) |
| Diversity Media |
|---|
| Television stations: CBS affiliates: KCJL | KEL | KEYI1 | KFTX | KFVZ | KHTX | KLJL | KNOW | KNWO | KOCB | KSHE | KSO | KTSE | KYGO | KYUA | WAY | WCJT | WKAC | WKTV | WLTS | WMLX | WMTX | WNAC | WRAC | WRJL | WTAK | WTVI | WTVN | WTJL | WTMH | WUTE | WVAC | WXI | WXKY 1 Diversity Media owns and operates these stations through Revolution Television. |
